Last week we mentioned that restaurants are use inventive marketing and aggressive selling strategies to try and get their guests to spend more money. This doesn’t mean that there aren’t great deals out there, but to stick with your food budget, you need to weed through the slick promotions. Here are two other strategic techniques used commonly by businesses in the food and service industry:
- Fake Specials – Many restaurants offer a “daily special” offering food that is only available for a limited time. This is a great way for them to push high-profit items with the impression of giving their guests a discount. Sometimes these deals are worth it but be wary and check the regular menu to see if the “special” price is actually less than the regular price. Sometimes restaurants trick their guests into thinking it is discounted because it is “the special” but there really may be no discount.
- Salty Snacks – This technique is typically seen in bars but they are sometimes used in restaurants as well. They offer you complimentary snacks that are extremely high in sodium, like popcorn, pretzels, chips, and peanuts, because of the dehydrating effect. Eating these free snacks will force their guests to spend more on beverages to ease their growing amount of thirst. To avoid this, order a glass of water along with your beverage so that you can keep hydrated without increasing your tab.
For the entire article on common ways restaurants get you to spend, visit www.money.msn.com.