Touchers Beware: The Truth Behind Shopping on a Tablet

This year, more than any year prior, touch devices are accounting for more online sales.  It turns out that there is more to this than just convenience of mobility.  New research out of Boston College found that consumers are purchasing more on these devices because the action of touching the screen gives them a higher affinity for the product and, in turn, is translating into … Continue reading Touchers Beware: The Truth Behind Shopping on a Tablet